How To Get More Video Views Using YouTube Keyword Research?
We have added over 28,000 new subscribers in the past year…
…and the majority of the method people use to find our video and buymalaysianfollowers channel is through YouTube search.
This could be that they can input a key word like “how can I increase Facebook engagement on Facebook” “…
…our video was the first organically appearing in search results, and that’s how people discover our channel and our videos.
Today, we’ll explain how we go about each video we create to improve and rank them in YouTube keyword search.
This is to ensure that you’ll start to see similar results from your videos.
We’ve got six steps designed for you to guide you from the beginning to an optimized and highly ranked YouTube videos.
We’ll walk through each step step by step However, a common thread that you’ll encounter throughout the entire process is YouTube keyword study.
Let’s define what YouTube keyword research actually means quickly.
What Is YouTube Keyword Research?
YouTube keywords research involves the method of determining what keywords are searched the most by your targeted public…
…as they are related to your services or products.
For instance, if you are selling knitting equipment it is important to be aware of how often “how to knit a sweater” is searched for on YouTube.
If you’re able to count on a large amount, it might be worth making an instructional video to bring interested viewers to your channel and your brand.
However, before we go overboard Let’s go ahead and start our six steps.
6 Steps In YouTube Keyword Research
Step 1: Write down search terms or keywords that are searched for in YouTube.Step 2: Search the top-ranked videos on YouTube.
Step 3. Write your script or prepare the way you usually prepare to film.
Step 4 Step 4: Optimize your video to your search term.
5. Use VidIQ to create tags.
Step 6: Make a stunning thumbnail.
Step 1: Write the keywords or search terms that are searched for on YouTube.
There are a few methods to accomplish this.
A tool we employ is keywordtool.io.
It’s one of the very few applications that allow users to conduct keyword research both for Google as well as YouTube.
In keeping with the example we used earlier, let’s say that we’d like to see how many people type into “how to knit” on YouTube.
Make sure YouTube is the engine you choose and type the desired word into your search box.
It will also show how often the keyword is searched for in one month, as well as various variations to take into consideration.
You could, for instance, create a series of videos on this subject. You can make videos on:
- knitting for beginners
- How to knit cast on and cast off
- the process of knitting a scarf and
- How to knit blankets.
It is possible to make a video showing how to knit blankets for beginners, and the list continues.
Our rule of thumb is that we strive to create videos on subjects with an average search volume of 1000 to a maximum of.
If you come across something that has a volume of searches of say 800 or so and is growing?
This is a great moment to get involved to be one of the very first one to create a fantastic video on this topic…
…and make the most of the increased traffic coming to that particular keyword.
Another thing to take a look at in Keyword Tool Keyword Tool is the competition.
It will let you know the difference between high, medium or low. It will also tell you if there’s many other websites making videos on the same subject, just a handful or even a tiny amount.
The best way to win is to discover a subject pertinent to your field and has with a large number of searches and little competition.
But this isn’t always the situation.
In general, if the volume of searches is high the competition will be moderate or even high.
It’s fine but you’ll need to make up for it by what you put in your film, something we’ll look to later.
Today, the Keyword Tool is not free. It’s a paid software we use.
Check out the prices on their website to find out which plan would be the best fit for your needs This blog post is not sponsored by them.
We simply love and utilize this tool.
Another tool to mention that we utilize often during this process can be VID IQ.
There are paid and free plans that you can pick according to what you require.
We use them for a number of purposes, that you’ll see in the rest of this article.
What we love about them is that they offer an extension that works with Google Chrome and Firefox.
These tools are easy to access, fast and simple to get the information that we require whenever we need it.
When we look at our monitor We’ve added the extension to our computer so when we type “how to knit for beginners” on YouTube…
…there’s lots of information that is automatically populated the data from Vid IQ.
This tool will also display the degree of competition for the term you are searching for…
…and provide some statistics regarding the video that had the most views on the search term.
If you then click on one of the most popular videos it will instantly populate additional information that you can take a look at.
Before we get ahead of ourselves we’ll move to the next stage to this YouTube keyword guide to research.
Step 2: Check out the top-ranked videos that are already available.
To accomplish this, start an incognito web browser and make sure you’re not logged into Google and YouTube.
It isn’t a good idea to have your own algorithm bias to play an impact on results.
It is recommended to type in the keywords you’re researching and then note down the videos that rank highest on YouTube.
It’s not always the videos that have the most views that get the top spot.
That’s since YouTube SEO and the way you enhance your YouTube video are a major issue.
You’ll want their videos to learn these three points:
For a look at what they discuss throughout the film. Do they include any crucial advice in addition to their primary issue? Jot down their most important topics of discussion.
To find out what other, more subtle, yet still relevant keywords they’re using in their video.
To find out what the length of video will last.
It is then time to apply the Skyscraper method.
We’ve discussed this previously here on the blog. if new to the site this is the best way to go. Skyscraper technique is basically the process of taking existing content.
You can make it bigger and better than that of the content originally.
In the instance of YouTube it means that you have to cover all the topics they talk about in their video within your own video and much more.
In addition, you can ensure that your video is longer in length.
The aim is to create a video that is attractive to users as well as YouTube.
You can achieve the first by making your video more useful to your viewers with additional tips and other information included within the video.
You can also be on YouTube’s good side through making the video more long.
YouTube is always looking to increase the number of times people watch their videos and keep users on the platform the longest time possible.
If your video can help you do this better than the other smaller video related to the same subject it’s more likely that they’ll rank your video at the top position.
Step 3. Write your script or prepare the way you usually prepare to film.
We all know that not everyone is able to write a script. Some individuals just sit in front of their laptops and do what they want to.
In any case you’ll need to make sure that you cover all areas of content you planned to discuss in the earlier step.
Also, include any additional keywords your competitors have used.
A few things that you could do in order to help make the video bit longer or more important can be to add:
…and additional examples of you performing exactly the same thing you’re talking about.
Also, take a look at our blog post on ways to boost YouTube engagement following the launch of this…
…because it contains suggestions in the post which you’ll need to use in this section as you write your script.
Once you’ve got the script down and your video recorded and edited, you’re now ready to begin uploading.
Before we begin the next steps, here’s be sure to take a look at our latest social media ads-related training course for mastering social advertising.
Step 4 4. Optimize your video for your search term.
If you post your videos to YouTube, you’ll want to include the primary keywords and variations in the following:
- description and
- chapter timestamps.
Chapter timestamps are included as part of this because , in some cases, your time stamp could also appear in google’s results for search…
…not only YouTube’s, as long as it’s helping to answer an inquiry using Google.
This is great for helping you to promote YouTube channels with videos.
Google is the owner of YouTube…
…so when you are able to benefit from the visitors from the two search engines at one go, because you have optimized your video properly then that’s great.
However, keep your eyes on the fact that you would like everything to make sense.
It’s not wise to put keywords all over the place to make it easier to put them there.
We discussed this in our case studies on digital marketing blog post, and it’s known as keyword stuffing.
It’s a crime that YouTube and Google will penalize you for when they discover you’re doing it.
Instead, you’ll need to write your description in order to accurately describe the video.
In doing this you’ll be able to effortlessly insert your desired keywords into the video since that’s exactly what your video is all about.
Then, before leaving your page of description, take the following step.
The 5th step is to use VidIQ to create tags.
YouTube claims that “Tags are descriptive keywords you can add to your video to help viewers find your content.”
You are able to use the maximum of 500 characters when you add tags which is why you should be careful when choosing the tags.
If you’ve got VID IQ installed and you want to add an HTML0 tag, and then click on the VID IQ icon in order to:
- Examine it carefully,
- check out the stats for this keyword look up the stats on that keyword
- Find other tags that you can quickly add
…by clicking the plus symbol.
Today, YouTube has said that tags aren’t so important to SEO as your title or description, but each bit of help isn’t it?
Therefore, why not put all of them to create one huge SEO powerful punch?
The final thing we check before pressing the Publish button is the thumbnail.
Step 6: Make a stunning thumbnail.
Choose carefully instead of selecting any of the preset choices YouTube offers you from your video.
You’d like to design one that does:
- is arousing and captivating image.
- includes your keywords on the thumbnail as YouTube can read the text in your thumbnails. YouTube reads the text on.
Did you know? This means that your thumbnail may have SEO-related value as well.
Another aspect we use with our thumbnails is that we run our entire thumbnails using Google’s Cloud Vision AI tool.
This will ensure that we receive all green signals on this Safe Search component from YouTube’s parent company.
If there’s anything sexually explicit violent, racist or other. that Google detects from YouTube’s thumbnail, this is going to decrease your reach and your ability to be ranked higher on YouTube.
Always confirm this, as it can be a problem in some sectors, like photography, for instance…
…Google could mark your thumbnail as having”Shoot. “Shoot” in it, however what you’re really talking about is taking photographs.
It’s a simple action you can do to ensure that all of your hard work doesn’t get ruined just because of a mistake or something that could be easily fixed.
However, if you’re looking to learn how to create thumbnails using Canva and other tools, make sure to check out our tutorial to learn the next.
These are the 6 steps we follow with each video we upload, which include every one of the YouTube keyword tools we utilize to improve our videos to rank.
We are aware of the pressure to get higher rankings in YouTube search results Click Here and doing YouTube keyword research might be somewhat intimidating initially.
However, if you follow these six steps and do them one at each step you’ll be on right track to get more views, subscribers and even traffic.
If you require additional assistance with improving your videos, contact our YouTube SEO service now.