Elections, Halloween, Black Friday, Christmas, Valentine’s Day, Easter, etc. All of these seasonal occasions provide a lot of traffic to your website.
Planning your seasonal marketing strategy quarterly or yearly for more clients and sales is a smart move as a clever marketer. Seasonal campaigns assist you in organising your promotional calendar, surprising your customers with unique offers, outpacing your rivals, and being the first to connect with potential clients.
Customers want to anticipate and take advantage of seasonal incentives, which is the nicest thing about seasonal marketing. They want to purchase various Valentine’s Day presents, dress warmly for the holidays, and indulge in pumpkin lattes.
Increase Seasonal Sales for Your Company
You could increase your seasonal sales and please your consumers by using the tips in this article:
Choose the Appropriate Marketing Channels
Selecting the appropriate channel is crucial if you wish to use several to promote your seasonal offer. Spending time and money on the channels that will have the least impact might be difficult because there are so many different channels available.
You must be thinking which platforms would work best for identifying and reaching the relevant audience. Some of them consist of:
On social media
You have an additional route to draw users naturally if you have a community on Facebook, Instagram, or Twitter. Prepare specialised content in advance to let consumers know about your seasonal sales and, if necessary, place advertisements.
With the appropriate social media interaction tools, you can establish strong communities with your fans and satisfy your clients.
You can advertise via flyers, posters, word-of-mouth, TV, radio, and other techniques.
PPC can also be a useful tool for promoting sales if you know how to work with Google AdWords.
Email marketing is one of the best sources of traffic and sales to your brand, with a ROI of 4,200%.
Utilize search engines like Google and Bing to increase your organic presence. On your blog, you can also upload blog entries that have been optimised for this season.
Once you’ve chosen the appropriate platforms to advertise your company, make sure your messaging is consistent across all of them. Use a variety of media for effective marketing to keep your message front and centre in the minds of your target market.
Customize Emails for Your Clients
Do you wish to increase the level of interest in your items among your customers? Consider adding their names to your emails and categorising new signups by seasonal interest. In order to retarget the leads you collect with offers and information, I mean that your emails should be seasonal.
People want to receive personal acknowledgement. When you reach out to them with a personalised letter, it gives them a sense of recognition and serves as a reminder that you value their devotion. Their emotions will be evoked, which will motivate them to act.
A excellent strategy to draw attention to your event and increase site traffic is to offer early access to your seasonal promotion. You can create a seasonal email list you wish to target and increase sales for this event by using the appropriate email marketing tools.
Make individualised and seasonal landing pages
The failure of many companies to develop seasonal landing pages for their items successfully increases search exposure. Use the appropriate colours and graphics to clearly show that you are promoting a special offer while constructing the website. Give it a seasonal feel. A compelling CTA should be written and the entire discount should be visible on the main landing page to encourage customers to act.
Giving them a direct route to pertinent information will increase their likelihood of finding targeted offers or content and converting. Make sure to design landing pages for mobile devices as many customers now use their smartphones to make purchases.
It will be easier to increase conversion rates and draw website visitors if landing pages are made for each product each season. Even though doing this for each season can be a chore, the results are unquestionably worthwhile.
Run online pop-up sales
Nothing can increase sales like a fantastic discount offer that appears just when it’s needed. Even the most exquisite article of apparel needs promotion to become more well-known.
You can utilise popups to place countdown clocks to inform users about your time-limited deals. Therefore, consider holding a popup sale if you want to showcase your most stunning artwork to the public and generate plenty of sales for it.
Run Temporarily Limited Sales
Your prospects will be intrigued and motivated to act if you create a sense of urgency by offering a limited-time sale on your goods. When customers are aware that you are offering a temporary discount, they are more likely to buy from you.
Why? Simply put, FOMO (fear of missing out) is to blame (FOMO).
You can spice it up by adding a countdown timer to your landing page that specifies the beginning and ending dates of the sale so that your clients will know how quickly they must purchase the item.