Web Copy Has The Power To Make Or Break Your Online Presence.
Think about it for a moment. Writing web copy in modern website design
When new customers find your business online, what’s the first impression they get? It comes from your web copy, but does that copy welcome it or push it away? Does it educate them? Is it funny and relatable and written specifically for them? If not, it doesn’t serve its purpose. Writing web copy in modern website design is not easy but AppVerticals does it perfectly.
If you want to be successful online, you must learn to write web copy that captivates, delights, and inspires your readers. Only by learning how to do this will you excel at online marketing and build the reputation your brand deserves.
How to Write Web Copy (And Why It Matters)
Experts now claim that we only have seven seconds to make a first impression. People who find their way to your website or social media profiles develop an impression of you and your business as soon as they start reading, and that impression can either help or hurt your business.
Think of the websites that publish web content that sticks in your mind. what do you love about them
If you’re like most people, you love that these sites talk to you like a real person who wants to learn new things and not like a “target person” with no name or feelings.
These companies know how to create compelling web copy, and you can follow suit by paying attention to what they do so well.
How To Write Web Copy
If you want to learn how to write web copy, follow these ten quick tips:
Think About Scanning.
As people read books, people scan web texts. Because of this, you can’t write the two things the same way. Web copy needs to fit the way people read web copy, which means it needs to be straightforward and easy to digest.
It also needs to keep track of the habit of scanning. That means short, concise paragraphs, headings and subheadings that tell readers what to expect in a section, and bulleted or numbered lists that provide essential information.
When your web copy includes these components, it automatically becomes more reader-friendly and works better online.
Give Your Readers What They Want.
People don’t just read marketing blogs like that. In most cases, they are looking for information, trying to solve a problem, or looking for a product to buy. In other words, they’re on the hunt, and it’s your job to give them what they want.
The first step, of course, is to understand your readers. What do you want? If you don’t know, develop a buyer persona that will help you identify their most important needs and wants.
Once you’ve done that, make sure your content is positioned to deliver what your customers are looking for. Not only does this simple step help your content become more relevant to them, but it also ensures that your web content finds its niche and stays there.
Another Thoughtful Read: Boost The Performance Of Your Website In 2022
Rank Your Content With The Most Relevant Information At The Top.
Think about how to bait a hook for fishing. You don’t place the bait halfway down the line where the fish is unlikely to see it, do you? Instead, you hang the bait on the hook exactly where the fish are almost guaranteed to come across it.
The same goes for your web content. When you top-load your articles and blogs with the most relevant and important information in the first few paragraphs of body copy, you have a better chance of “engaging” readers and keeping them there.
With that in mind, add all the important details of your piece to the top of the web page. Depending on the topic of the page, this could be product benefits, detailed information about an event or launch, or statistics that illustrate your point.
To take your web content one step further, use the personal “you” voice and a selection of facts, figures and statistics to engage your readers and engage them from the start.
Don’t Try to Sound Smart.
One of the most shared blogs of the year dealt with exactly this topic. Published by Harvard Business Review on October 5, 2016, “Stop Trying to Sound Smart When You’re Writing” discusses how trying to sound smart often has the opposite effect. Instead of impressing your readers, it alienates them. Instead of strengthening your brand, it damages it.
That means starts writing the way you speak. Not only is this approach more authentic to you and your business, but it also helps keep readers engaged. If you don’t speak patronizingly to people, they’re more likely to want to stay and engage with your content. That’s a great thing for you and your brand.
Get Rid of the Jargon.
If the only people who can read your webpage copy are people in your industry, you are doing something wrong. To keep your webpage text readable and accessible, remove industry jargon or unfamiliar words. At the same time, this may appear to help you sound smart or professional (see tip #4). It more often angers entire segments of readers and overly constrains your online writing.
With that in mind, ditch jargon and use familiar, simple words to get your point across. For help, use an editor like Grammarly or Hemingway to provide alternate word suggestions and help you understand overly complicated sentences.
Research Your Keywords.
Keywords, once the center of on-page SEO, have fallen somewhat out of favor in recent years, but that doesn’t mean they aren’t important. In fact, keywords are still working hard to trick Google and your readers into understanding what your content is about. Think about it: When readers search for online content, they use a set of keywords.
For example, if I wanted to find a shop that serves coffee in NYC, I would type “Coffee Shop NYC” into Google. That’s a keyword phrase, and using keyword phrases related to your business and offerings is a great way to improve your web content conversion rates and help readers find what they’re looking for. If you need help researching keywords, use a tool like Google’s AdWords Keyword Planner or get in touch to discuss our keyword research services!
By learning what it takes to create compelling web copy, you can help your brand or business stand out online – now and in the future!
Need a great web copy? Trust a professional team and team help from AppVerticals development company services. We can help!