10 Reasons For Importance of Mobile App Development For Businesses.
Did you know?
- Sixty-nine percent of U.S digital media users spent time using mobile applications.
- Forty-nine percent of people use an app on their mobile at least ten times daily.
- 45.4 percent of the population uses a smartphone.
These figures clearly show the importance of mobile applications for every business.
Mobile app development is no longer considered a way to stay ahead of competitors. With their widespread use, apps are becoming a means to remain competitive and not be left in the middle.
If you’re an entrepreneur or the owner of an SME, You should not overlook mobile apps to aid in a business’s development and growth.
The Ten Benefits / Reasons of Mobile app development for businesses:
#1 reaches a global audience:
The globe is home to 7.7 billion people. And 3.5 billion of them have smartphones. That’s not all that’s happening. According to research conducted by eMarket, over two hours are spent by people using mobile apps.
Mobile apps help businesses reach out to more people and establish successful marketing strategies using the application.
#2 High accessibility without internet:
Mobile apps are accessible to users anytime. Once the user has downloaded the app on mobile, it is accessible at home, work cafeteria, or even at the office.
Furthermore, the app can perform simple tasks even in the absence of internet access. Mobile apps can improve the accessibility of an organization.
#3 Marketing On The Go:
Mobile apps with simple and user-friendly interfaces support the on-the-go approach to marketing the enterprise. Using mobile apps can be like creating an organization’s presence in a customer’s pocket.
The app handles everything with a few taps and scrolls for delivery updates or responses to a customer’s complaint. Multifunctional apps offer unique value propositions that support mobile marketing for the business.
#4 Facilitates Client’s Feedback
The feedback of customers is an important aspect of every business. Understanding the requirements of consumers is essential to building a relationship with customers.
Mobile apps provide customers with an easy platform to give feedback on the product and service. It may be shocking, but according to statistics for app development, 77% of users think that brands are more appropriate and invest in allowing and collecting consumer feedback.
In general, mobile apps allow fast and effective feedback management.
#5 Improve Service & Sales Using AR
Alongside AR & VR integration, mobile app development has changed how companies handle customers. Large billion-dollar companies like Ikea, Dulux Paints, Gucci, and SMEs such as Lenskart, Makaan, and many others have relied on AR-powered mobile apps to increase revenue.
With mobile apps, customers can understand the services and products they invest their money into. According to Threekit, businesses that use AR-based applications have improved the conversion rate by 40 percent.
#6 Helps To Build Brand Awareness:
The awareness of your brand is essential in staying at the forefront of customers. With the help of mobile apps, business enterprises can provide high-quality services to their customers.
For instance, a restaurant app permits users to get actual-time information about the availability of tables, dining hours, and more. It is convenient for diners to reserve seats, make an order or place an order, by using the app.
With upgraded features, the mobile app increases brand recognition among customers.
#7 Keeps You Ahead Of The Pack:
The infographic above is the data from the 2018 information, which means that greater than 50 percent of companies have mobile applications. As per the eMarket report, 80% of medium and small businesses currently have mobile applications.
The cost of sacrificing mobile apps can lead to a devastating setback for the company, with a loss of clients. Hire app developers for your business to build an accessible mobile application to help your business.
#8 Cultivates Brand Loyalty:
Inspiring brand loyalty among customers and consumers is a significant concern for businesses. In the digital age, discount coupons have emerged as an essential element of loyalty programs.
Mobile apps inform administrators of users’ enthusiasm for particular items and offers. It assists the managing committee plan personalized promotional programs and promotions for the customers.
Social Media Integration as a marketing tool:
Social media platforms make the list of top mobile applications around the world. Users enjoy sharing, liking comments, etc., regarding the services, products, and businesses that provide these if a user posts positive comments on social media and promotes your company.
Incorporating social media icons that allow users can give valuable feedback on the platform is an efficient marketing tool for a business.
Facilitates research into markets:
Conducting thorough research and analysis of markets to determine consumer preferences is a crucial aspect of any business. With the help of mobile apps, researchers can easily and quickly access consumer data.
In the app’s review area, the group can evaluate the quality of the items and services, areas for improvement, etc.
After you have learned about the best benefits of developing apps, you’ll be thinking about how you can create an app! Connecting to a Mobile app development company is an essential step to take.
But, before contacting the company for the app development, you may follow these steps:
Step 1: Research your concept:
Your app idea is an answer to the problem that you have to address within your company. It is crucial to determine the functions you want your app to do.
Step 2: Write down the app’s functions:
Take a notebook and record each feature you want to incorporate into the application. You might not know the exact technical name for each; however, you need to have it in the group of professionals hired.
Step 3 Allocate Budget:
It is vital to allocate resources and establish the budget for the project. Being in financial straits during the middle of the project can lead to unintentional loss.
Step 4: Find out about the platform you want to use:
Whether you should go for iOS app development or Android depends on the audience the app is targeting. If you’re looking to appeal to a broader audience, it is possible to choose to develop a hybrid app.
Step 5: Review your app’s technology stack:
The software and tools used to create the app comprise its technology stack application. The technology stack standard for the application includes MEAN, MERN, and Xamarin.
Step 6: Connect to an established company:
Once done with the above steps, you must connect to an experienced iOS application development company or Android firm. When choosing a company, ensure that you look for quality for the money, project warranties, Clutch ratings, price match, etc.
In this article, we’ve covered the process of developing a mobile application, and we’ll look at its price.
Cost of creating mobile applications:
The cost of developing mobile apps is primarily based on the following aspects:
- The total project complexity.
- The app has a variety of features available on the application.
- The platform of choice is Android, iOS, or hybrid.
- Development hours total.
- Hourly rate.
An essential app typically costs between $30,000 to $40,000, and the cost of developing an app that is mid-level ranges from $30,000 to $60,000.