Communicate Internally and Externally Using Motion Design

Every company understands that a well-prepared marketing strategy is the guaranteed sustainability. Thus, you should cautiously select the communication that will best represent your brand. Video, the tool of choice for marketers, makes it possible to communicate effectively on internal and external projects. Related to motion design, it enhances the knowledge of information and characterizes a more than valuable investment for the company. You can cover all subjects in a motion design clip: explain cutting-edge technology, present a new product, or simply thank your collaborators.

Animated video for your inner interaction and your e-training

What is internal communication?

Internal communication represents the communication actions carried out within a company for its employees. It is generally in close contact with the human resources department.

To utilize motion design in your inner interaction.

The motion design video adds itself completely to the goals of inner interaction:

– Short, it is a real-time saver.

– Visual, it simplifies complex subjects.

– Practical, it can be used as presentation support and as learning support.

To retain team structure and preserve its core skills, a business should communicate with its employees.

Very often associated with advertising communication, video is also a good internal communication medium. This format is appropriate for copying the important numbers of your action and even training your workers.

Do you want to share your annual report? Communicate about your internal mobility process? Develop the skills of your employees? Motion design adapts to all your projects and energizes your content.

For instance, Groupe SEB has improved its interior mobility procedure. For further effectiveness, he decided to speak on the topic through a motion design video. This film, produced by the production company near me, presents the process originally and dynamically compared to the classic paper format.

Motion design to communicate externally

What is external communication?

External communication represents all a company’s actions aimed at an external audience: the public, partners, etc. The three goals of outside interaction can be summed up as making your brand famous, making your brand adored, and having your consumers and future clients act. It usually depends on brand identity to differentiate itself from the competition.

Why use motion design in your external communication?

The motion design video adds itself flawlessly to the goals of promotional communication:

– Short, it is easily memorized.

– Image tells how to get attention.

This presentation recognizes the graphic charter of the firm while tying the viewer. This is the ideal showcase to let you know!

Do you want to present a new product? Communicate the values ​​of your brand? The motion design adapts to your needs and captures your audience.

For example, Rhonexpress aimed to present the concept of the project to its users. From the call for tenders to the operation through the design, the company wanted to be completely transparent with its users. The understanding of a publicity clip in motion design makes it feasible to consider the chosen topics while engaging the viewer in a specific universe. It combines the values and codes ​​of the brand.

Video is also very effective for web communication. It generates many more engagements than simple text and represents more than 80% of online traffic. So yes, video does have a true interest in your interaction. It assists to keep the connection with your e-community.

After all, to connect efficiently with quality subjects externally and internally, get your video produced in motion design by the video companies near me. Video communication agencies, like Malevolent Mouse Productions, support you in your projects and take charge of all stages of production.